You know what you want to build.
The question is whether the decisions you’re making are taking you there.
Shekut Strategies works with founders who are high-achieving, bringing in consistent revenue, but wondering if the next move they're about to make is with clarity — or just more urgency.
The founders who find their way here look different from the outside. Some are running established businesses — revenue coming in, clients showing up, the machine working. Others are launching something new after years of building someone else’s business: real expertise, less-than-clear direction. Some are profitable and exhausted. Some are at the beginning and already second-guessing every decision.
What they share isn’t a business stage. It’s a relationship with their own clarity.
Something feels off. Or the decisions feel harder than they should. The urgency that used to feel like drive now feels like noise. Or there’s no urgency at all — just a vague sense that the path forward isn’t as obvious as it looked six months ago.
You’re not stuck. You are saturated.
The problem isn't strategy. It's discernment. The capacity to tell the difference between a signal that's pointing you forward and one that's just pressure — from the market, from your own history, from the version of success you built before you knew what you actually wanted.
That's what Shekut Strategies is built to develop.
Ways to work together
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Strategic Consulting
You need a concrete deliverable — a business plan, a financial model, a marketing strategy. We build it together, with discernment built into the process from the first session.
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Strategic Coaching
An eight-month 1:1 engagement that develops your discernment capacity as a founder — and applies it to the real decisions in front of you, right now.
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Workshops
Half-day virtual workshops on the skills most founders need before strategy will actually stick.
Fall 2026 offerings: Financial Clarity for Founders — the financial concepts you were never taught, without the shame. Discernment for Founders — how to read your own signal when the business is stressing you out.
The Approach
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Start with discernment, not data.
Before you touch strategy, you need to understand what's actually driving the decision in front of you. Fear and clarity produce different business plans. So do urgency and values.
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Then examine the numbers.
Strategic discernment isn't soft. It's rigorous. It looks at cash flow, capacity, margin, the "enough" number — and asks whether your current direction is actually funded.
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Then build something that fits.
Not a business that works on paper. A business that fits your wiring, your relationships, your life, and your actual definition of enough. That's a different plan than most founders have ever made.
IsThis For You?
This work tends to attract founders who are:
Running any kind of small business — a service business, a production/manufacturing company, a machine shop, a farm, a tech startup, a boutique firm — and wondering whether the model you’re building actually fits how you want to work
Making money and still feeling like something is missing, misaligned, or unsustainable
Smart enough to know that urgency and insight are not the same thing — and struggling to tell the difference right now
Wired for high engagement, high ideas, and high impatience — and aware that this is both your strength and the thing that has cost you the most
Being gently (or not-so-gently) encouraged by a spouse, partner, or therapist to get some outside perspective before you make the next move
Who I Am
I'm Sue Shekut, LCPC, SEP — founder of Shekut Strategies and the developer of the Strategic Discernment Method.
I've been an entrepreneur in one form or another since I was 10 years old. I've built and run a service business for 25 years, created a clinical therapy practice, taught business planning to entrepreneurs, and spent nearly a decade as a technical writer and instructional designer. I also have graduate training in economics, finance, law, and marketing — which means I can read a P&L, review a contract, design a marketing plan, and understand what your accountant is actually telling you.
The work I do now is at the intersection of all of it. It's not therapy. It’s not MBA training. It's not hustle coaching. It's the kind of support that didn't exist when I was building my own businesses and wishing someone could help me make better decisions.
Gut instinct is a signal. Discernment is what gives it aligned direction.
Ready to work together? Apply for a consulting intake or a coaching engagement.
Not Sure yet? Book a Fit Call with me to decide if we are a good fit. This is not a consultation. It is a 20-minute conversation to determine whether we are a good fit for working together. No intake, no advice, no pitch.